Effective Communication

(More) Tips for Effective Communication

Have you ever given much thought as to how important effective communication is? During the height of the Cold War, then American President Ronald Reagan made the very candid and very public comment “We will start bombing Moscow in five minutes.” He later clarified that it was only a joke, but it almost started the third World War.

We communicate primarily to provide and receive information; information that we use in making decisions. That is why we need to be able to communicate effectively because if we lack a certain piece of data, or we only have partial knowledge before we make a decision, the possible consequences can lead to something as catastrophic as our own epic personal wars.

Here are some tips for effective communication that can help you:


Always begin with something positive. Starting with a complaint or criticism might put your audience on the defensive; but when you say something positive, it doesn’t mean you have to start with superlatives or praises either, that comes across as insincere and manipulative.

We cannot avoid communication; even if we don’t say anything - that conveys a message to other people anyway. So if we are going to send a message then we might as well make sure that we are sending the message we want.

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